Excellence in Branded Content Award

About This Category

We called on all agencies and brands. This award celebrated the campaigns that made them sit back and say, “Yes, we nailed it.” It was for work that went beyond posting a single piece of content, campaigns that combined strategy, creativity, and measurable impact, while collaborating with content creators in an authentic and compliant way. We looked for campaigns that not only delivered results but also resonated culturally, captured audience attention, and set a benchmark for branded content in the creator economy. This category was not for creators to enter, it was all about the brand and agency execution. This was the only category with an entry fee of R2,900 per entry. The entry fees went into creating creator workshops to help emerging creators professionalise their craft. And the nominees are…