• The uniqueness and innovative approach taken in presenting the content, as well as the creative elements that enhance the storytelling.
• The ability of the content to capture and maintain the audience's attention, provoke thought, inspire discussion, and make a lasting impression.
• It does not need to be the most widely listened to or engaged with, as all entrants have a different follower base, but it does need to be up there with the best of the best.

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