DStv Content Creator Awards and Amarula Premium African Gin - Call on South African Creators to show off their ‘Spirit Of Africa’

The DStv Content Creator Awards is thrilled to announce a new and exciting category for the 2024 edition — the Spirit of Africa Award, proudly presented by Amarula Premium African Gin. This unique accolade will celebrate content that truly embodies the rich, vibrant, and diverse essence of Africa.
Published on
August 29, 2024

The DStv Content Creator Awards is thrilled to announce a new and exciting category for the 2024 edition — the Spirit of Africa Award, proudly presented by Amarula Premium African Gin. This unique accolade will celebrate content that truly embodies the rich, vibrant, and diverse essence of Africa.

This year's awards invite content creators from across South Africa to submit their most compelling videos that showcase what it means to be unmistakably African. Whether it’s through art, fashion, travel, food, or any other medium, creators are encouraged to let their creativity soar. The winning entry will receive a cash prize of R20,000, along with the distinction of being the first-ever recipient of this prestigious award.

"At Amarula, we believe that Africa’s spirit is one of unparalleled optimism and rich cultural diversity. The marula fruit is itself a vessel of infectious African energy that inspires positivity," comments Maisha Mamabolo, Brand Manager: White Spirits & Liqueurs at Heineken Beverages. "The Spirit of Africa Award is more than just a category, it’s a celebration of the storytellers who bring this ray of sunshine to life in ways that inspire and connect us all. We’re excited to see how content creators across South Africa will interpret and showcase what makes our continent so extraordinary."

To enter, participants must submit a video up to two minutes long that captures the essence of what it means to be African. Submissions must include the hashtags #AmarulaAfricanGin, #SpiritOfAfrica, and #DStvCCA, and are open exclusively to South African residents. The deadline for entries is 24 September 2024.

Don’t miss your chance to showcase your flair and creativity. Enter now and you could be the first to hold the prestigious Spirit of Africa Award, plus win R20,000!

The 2024 DStv Content Creator Awards take place on Saturday 12 October in Johannesburg. Tickets for this year’s extravaganza go on sale soon. To pre-register for tickets, or for more information on the DStv Content Creator Awards, visit www.contentcreatorawards.co.za

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The DStv Content Creator Awards celebrate the most innovative, engaging, and inspiring content creators in South Africa and the continent. The awards aim to recognise the impact of digital content creators across various platforms and categories, shining a spotlight on the individuals and teams who are shaping the future of media.

The DStv Content Creator Awards is the brainchild of award-winning marketing and events agency One-eyed Jack, in proud collaboration with DStv, 947, Amarula Gin and LIFT.

The awards are impartial and reputable.

About MultiChoice Group

MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 21.8m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to provide audiences with only the best local, sport and international content.

MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.

Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.

Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.

MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.

MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.